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Wong and McDermott liked the balanced flavor of the English brown ale base but didn’t know the creation would be “it” as far as a flagship brew went. Wong says that status came along more naturally and actually dawned on him a few years into Highland’s run when he was ready to try new things and possibly take the brewery in a different direction. After visiting North Carolina for the first time, Senior Writer Jonathon Engels and wife Emma spent 2 years exploring Western NC in search of a homestead property.
Beer
Aside from their original scenic location, Highland is also making a move towards being among the downtown Asheville breweries, opening a second location at S&W Cafeteria. We have a 3-BBL Pilot Brewhouse where we test new brews that are only available on draft at our brewery Taproom and Downtown Taproom. The comments section is here to provide a platform for civil dialogue on the issues we face together as a local community. Xpress is committed to offering this platform for all voices, but when the tone of the discussion gets nasty or strays off topic, we believe many people choose not to participate.
Downtown Taproom
Complimentary guided walking tours of the facilities are available every day of the week. They last around 45 minutes, and include a beer tasting to celebrate the occasion. Amongst the many Asheville brewery tours we’ve taken, the Highland Brewery tour ranks right up there with the best.
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They first lived in Brevard, where Jonathon taught writing at Blue Ridge Community College and extensively explored the Blue Ridge Parkway and Pisgah National Forest. For the last several years they have lived just off the BRP near Elkin, Southwest Virginia, and the NC High Country. The couple also volunteers with the Surry Old Time Fiddlers Convention, the Elkin Valley Trail Association, and Reeves Downtown School of Music. The S&W Cafeteria is an art deco-style architectural space that’s part of a move to help revitalize Asheville’s downtown (which Highland helped to do back in the 1990s). In addition to their public offerings, Highland Brewery Asheville also has two venues for private events.
Highland Brewing was founded in 1994 by retired engineer and entrepreneur Oscar Wong, establishing it as the pioneer of Asheville, NC’s now booming craft beer industry. Proudly regional, Highland’s beers are distributed in North Carolina, South Carolina, Virginia, Tennessee, and Georgia. Highland is committed to quality and sustainability, boasting the sixth largest solar array in an American craft brewery. Today, the company is led by Wong’s daughter, Leah Wong Ashburn, and serves as the largest independent, family-owned, and operated brewery native to the Southeast.
At the time of opening, Highland Brewing Company was Asheville’s first legal brewery since Prohibition. You’ll want to make plans to party with us and raise a glass to Asheville’s first brewery, founded in 1994. Parking is limited and will be $10 per vehicle upon arrival (we recommend ride share!).Want to party in style with a parking pass, exclusive VIP-only venues, private bar areas, and serious swag? Having maxed out brewing capacity at its downtown basement, Highland moved to East Asheville in 2006, taking over the former home of Blue Ridge Motion Picture Studios.
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The moniker also represents the pioneering brewery’s 40-acre hilltop campus that includes a taproom, performance stage, grassy meadow, volleyball courts, hiking trail, and disc golf course. In a city that has more breweries per capita than anywhere else in the U.S., it’s a testament to the beer and the people behind it that Highland is still the local favorite. In 2015, she took over as CEO, and the man often referred to as Asheville’s godfather of craft beer finally got his long-awaited retirement wish—just 10 years and one multimillion dollar company later.
Highland Brewing Downtown Taproom
You can take your pup for a hike on Highland's hiking trail, play a game of volleyball, or challenge a friend to a round of disc golf. And when you need something to toast your victory with, you’ll have around 20 options to choose from. There, they created such beverages as Celtic Ale (later Gaelic Ale), St. Terese’s Pale Ale and Oatmeal Porter, which were served upstairs at Barley’s and bottled by hand for local distribution. The facility also has a concert stage, taproom, event venue, rooftop bar, and massive outdoor space.
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Located in a rehabilitated manufacturing facility in East Asheville, the brewery affords space for visitors to enjoy limited release beers, walking trails, volleyball courts, and live music. In spring 2021, the brewery opened their second taproom and returned to downtown Asheville. The Downtown Taproom within the S&W Market, Asheville’s first food hall, is a great spot to try a taste of the city.
She officially joined Highland in 2011 and became company president in 2015. Under her leadership, the brewery underwent a brand refresh in 2018, trading bagpipe-and-beer-toting Scotsman “Scott” for a crisp, clean, compasslike logo. Wong is quick to rattle off facts and figures from those early years but otherwise notes he isn’t much interested in revisiting the brewery’s past.
But unlike so many fly-by-night microbrewers gone rogue, the first of the many Asheville, NC breweries now has a quarter of a century to its name. Let us craft an authentic brewery experience for your next special occasion. Private event venues include the Rooftop, Event Center and Barrel Room. A vast tree-lined space with shady table seating and a lush lawn to bring your own chairs. The Meadow bar is open for the summer featuring our year-round and small batch beers; cider and wine also available.
The rooftop beer garden offers views of the Blue Ridge Mountains. Create an industrial chic event in Highland Brewing’s bi-level Event Center with soaring ceilings filled with natural light. The main bar features Highland’s full line up of year-round and seasonal beers. The space is connected with stairs and an elevator and is also equipped with a catering kitchen, stage, and full AV equipment perfect for speakers or presentations. Today, Gaelic Ale can be found in nearly every area taproom, grocery store and even most gas stations. And considering how IPAs have come to dominate the craft beer industry, it’s all the more remarkable that such an unusual style helped put Asheville on the map.
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